–Design in a Language You Cannot Speak

Text & Research

Author, Artist
Lai Ping So

Research, Text, Editorial Design, Layout
Research Period: 2015–2017
Published in January 2017

Have you ever wondered if you could create a design in a language that you don't understand? This project explores this very question and how language knowledge and typography are closely related.
    The hidden visual features of three distinct written languages: German, Traditional Chinese, and Hebrew, were compared and observed to highlight the unique characteristics of each script. An experimental practice was conducted using Hebrew, a non-Latin language, as the medium for design to delve deeper.
    Two main questions were intended to be explored: Is it necessary to understand the meaning of a text before designing it? And how is a typeface chosen for a language that cannot be read?